Google Ads PPC Setup
We ensure the correct setup of PPC, aimed at attracting exclusively targeted traffic to your website. An effective strategy allows your company to increase its revenue level and achieve financial results in the shortest possible time. Cooperation with InClick guarantees a high return on your advertising investment.
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FAST START AND RESULTS
Instant attraction of targeted traffic to the website from the moment the campaign is launched ensures rapid sales growth and return on investment (ROI).
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FLEXIBILITY AND COMPLETE CONTROL
Maximum campaign adaptability with operational changes to advertising budgets, target audience, and offers in accordance with the current market situation or seasonality.
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EFFICIENT BUDGET UTILIZATION
Through continuous optimization of bids, ads, and keywords, we maximize efficiency, ensuring a high return on ad spend (ROAS).
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TRANSPARENT ANALYTICS
Clear and understandable reports on key metrics (clicks, conversions, customer acquisition cost), allowing you to see the real impact of advertising on the business.
PPC Setup Services
01/
Analysis and Strategy
- Audit of existing advertising
- Niche and competitor analysis
- Development of an advertising strategy and media plan
- Budget and results forecasting (ROI/ROAS)
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Semantics Collection and Ads
- Collection and clustering of search queries
- Exclusion of non-target words (Negative Keywords)
- Creation of compelling ad texts
- Setting up extensions (addresses, phone numbers, links)
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Technical Setup and Launch
- Conversion tracking setup (Google Analytics, Google Tag Manager)
- Selection of optimal bidding strategies (manual/automatic)
- Launch of search, display, and video campaigns (YouTube)
- Setup of remarketing and dynamic remarketing
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Product Advertising (Google Shopping)
- Google Merchant Center setup and verification
- Creation and optimization of the product feed
- Launch and management of shopping campaigns (Shopping Ads)
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Optimization and Reporting
- Regular performance monitoring (daily/weekly)
- Bid optimization and reduction of Cost Per Acquisition (CPA)
- Provision of detailed reports (monthly/quarterly)
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PPC Setup Pricing
🚀 SEARCH ADS
Suitable for service-based websites, B2B, and startups with “hot” demand
- Setup of 1–3 search campaigns
- Collection of semantics and negative keywords
- Writing effective ads
- Basic conversion setup
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🔥 SHOPPING
For online stores, e-commerce with an assortment of up to 500 products
- Google Merchant Center setup
- Creation and optimization of product feed
- Dynamic remarketing setup
- High visual conversion rate
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🏆 DISPLAY ADS
Suitable for branding, remarketing, expanding reach
- Setup of 1–2 display campaigns
- Audience and targeting setup
- Creation of banners (2–3 units)
- Reporting on reach and cost per click
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🎯 FUII SUITE
Setup of all 3 types of advertising campaigns
- Full range of services
- All services from columns 1, 2, 3
- Maximum market dominance
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Everything you wanted to know about PPC setup
Contextual advertising in Google Ads is a type of online advertising that is shown to users based on their search queries or the content of the web pages they are viewing. Its main goal is to show relevant ads to people who are actively looking for information about products or services. When a user enters a search query into Google, the system searches for ads that match these keywords. Ads are shown on the search engine results page (SERP) or on websites that belong to contextual display networks. The advertiser pays only when the user clicks on their ad. Contextual advertising is an effective tool for attracting potential customers, as it allows ads to be shown to people who are already interested in certain products or services.
Google Ads has enormous reach and allows for precise targeting of ads to users based on keywords, location, age, interests, and other parameters. You can set any budget for your advertising campaign and control expenses in real-time. Unlike SEO, Google Ads allows you to get the first results within hours of launching the campaign. Google Ads provides detailed statistics on the effectiveness of the advertising campaign, which allows for its optimization to achieve maximum results. Ads are shown only to users who are actively searching for the products or services you offer. Google Ads offers a wide selection of ad formats, including text ads, display ads, video ads, and more.
The budget for an effective Google Ads campaign is highly dependent on a number of factors. The industry you operate in significantly influences the required spending, as highly competitive sectors demand bigger budgets. Similarly, your goals determine the necessary budget: driving traffic requires less funding than aiming for direct sales. Geographic targeting is also crucial, as advertising in major metropolitan areas is typically more expensive. The keywords you use affect the cost, as popular search terms have a higher cost-per-click (CPC). Therefore, it’s impossible to name a single, universal figure. We recommend starting with a small test budget, utilizing Google’s forecasting tools, and continually optimizing your campaign to minimize expenses. The key is regular analysis and budget adjustment to ensure the best possible results.
You can often see the first results in Google Ads just a few hours after launch, but you’ll need several days to gather statistically significant data. The factors that influence the speed of results include:
- Competition: Highly competitive niches require more time.
- Budget: A larger budget allows you to gather data more quickly.
- Ad Quality: Relevant and engaging ads naturally attract more clicks.
- Target Audience: A clearly defined audience makes achieving conversions easier.
Keep in mind that achieving campaign optimization and stable results typically takes several weeks or even a few months.
Reports on the advertising campaign’s performance are provided once a month. This frequency is sufficient for a detailed analysis of effectiveness, identifying trends, and planning the strategy for the upcoming period. The monthly report includes key metrics such as clicks, impressions, conversions, costs, and profitability. Furthermore, it contains recommendations for optimizing the campaign to achieve better results. Should the need arise, we can provide supplementary reports or offer prompt updates on any critical changes.
Advertising campaign optimization is performed as needed, but no less frequently than once a week. This allows us to react swiftly to market changes, user behavior, and ad performance. Daily monitoring of key metrics helps to identify problems and opportunities for improvement. The weekly optimization process includes analysis of keywords, ads, bids, and the target audience. Adjusting bids, adding negative keywords, and refreshing ad copy are all standard procedures aimed at increasing profitability.
It’s impossible to definitively say whether Google Ads or SEO is superior. The answer depends entirely on your business goals, budget, and time constraints. Google Ads delivers fast results, allowing you to attract customers immediately after the campaign launch. It’s ideal for promotions, seasonal products, or quick market testing. SEO, on the other hand, is a long-term strategy that takes time but provides stable, organic traffic. It’s best suited for brand building and sustained customer acquisition. Optimally, you should use both tools: Google Ads for quick results and SEO for long-term growth.
Order Contextual Advertising in Google Ads (PPC): The Path to Targeted Sales
Google Ads is a leading advertising platform that allows you to effectively promote your brand, content, and website. With carefully selected keywords, you are guaranteed to reach targeted traffic and potential customers. Your ads are displayed both on Google search results pages (SERP) and on partner websites (Contextual Display Network).
The Principle of Paid Search and the Benefits of Google Ads
Your ads appear exactly when a potential client enters a search phrase that matches your keywords. This guarantees maximum relevance. The key advantage: you pay not for impressions, but only for a click (PPC – Pay Per Click) on your ad that leads to the website.
Professional PPC Setup
If you decide to order contextual advertising, you get the opportunity to reach customers at various points on their online journey.
The Google Ads Contextual Display Network allows you to reach people when they are:
- browsing their favorite websites;
- watching videos on YouTube;
- checking Gmail;
- using mobile applications.
Simply put, if you order PPC setup from specialists, your ads will be displayed to potential customers who are already interested in your products or services, precisely at the moment they are browsing the internet. This ensures a high return on advertising investment.
Advantages of Professional PPC Setup (Google Ads)
If you decide to order contextual advertising, cooperation with our specialists guarantees you the maximum return on investment through a comprehensive approach to contextual ad setup:
Key Benefits for Your Business:
- Keyword and Budget Optimization. We conduct a detailed audit, eliminating ineffective search queries and redirecting the advertising budget to keywords that actually generate profit.
- Conversion Improvement through Landing Pages. Unoptimized landing pages can reduce conversion by up to 50%. We ensure that traffic from Google Ads is directed to the correct, high-converting pages, quickly doubling campaign profitability.
- Maximizing Impression Share. In many campaigns, ads do not receive proper visibility due to irrational budget allocation. We increase the impression share for the most profitable keywords, boosting overall effectiveness by 30% or more.
- Expert Account Management. Unlike most companies, we provide constant, systematic control and weekly optimization of your Google Ads accounts, which is the key to achieving consistently high results.
Types of Contextual Advertising in Google Ads: A Comprehensive Strategy for Your Growth
When you choose to order contextual advertising, you gain access to diverse, targeted Google Ads formats, each fulfilling its unique function:
1. PPC – Search Ads (Text Ads)
- Essence: Classic text ads displayed in response to a user’s query in the search engine.
- Effectiveness: This is the most effective tool for “hot” demand. Since your potential client is actively searching for a product or service, once they find your ad, they are only a few steps away from making a purchase. This type of advertising is ideal for service-providing companies and for quickly generating leads.
- Advantage: You attract the highest quality, already interested (“warm”) customers.
2. PPC – Product Advertising (Google Shopping / Merchant Center)
- Essence: Visual ads featuring a product image, its price, store name, and rating. They are displayed at the top of the search results.
- Effectiveness: A must-have for any online store. High visual appeal provides a significantly higher click-through rate (CTR) and conversion. We handle the complex setup of this type of contextual advertising: from the correct verification of Google Merchant Center to the creation and optimization of the product feed.
- Advantage: The user can instantly compare your offer with competitors, speeding up the decision-making process.
3. PPC – Display Advertising (Contextual Display Network – GDN)
- Essence: Banner, graphic, or video ads placed on millions of partner websites, apps, and YouTube.
- Effectiveness: Used to increase brand awareness and engage with a “cold” audience. GDN is ideal for remarketing — bringing back customers who have already visited your site but did not complete a purchase.
- Advantage: Helps expand reach, maintain contact with potential customers at different stages of the sales funnel, and build brand loyalty.
Running a comprehensive advertising campaign in Google Ads is a big job, but our specialists will help set up contextual advertising and develop a strategy so that it generates maximum revenue and traffic to your website.