In May 2023, we implemented a project for landing page development for Lumber Industrial — an international company headquartered in Ashkelon, Israel. The task was to create a modern corporate website with a landing page function that presents the company as a reliable lumber supplier and generates B2B client requests.
01/ Project Start
The company exports lumber to Europe and Asia: pine, oak, linden, ash, and other wood species. Before the project, the online presentation was minimal, so we set the goal — creation of a landing page that immediately showcases products, advantages, and allows clients to quickly submit a request.
Website: https://lumberindustrial.com/
02/ Project Goals
The main goal was the creation of a landing page that works as a sales tool. We aimed to present Lumber Industrial as an international lumber trader, showcase products in a clear format, integrate forms for commercial requests, and make the site fully responsive for mobile devices. Additionally, we performed technical SEO — optimization of speed, structure, and indexing.
03/ Work Description
The site architecture was built so that the main page serves as a landing page. It contains sections about the company, products, advantages, and contacts. Each element leads the user to the target action — filling out a form to receive a commercial offer.
The design uses an industrial style: dark tones with yellow and orange accents, associated with reliability and safety. Navigation is simple and intuitive, with a menu that allows quick access to the required section.
From a technical perspective, the site was implemented on WordPress, ensuring easy content updates. We performed basic technical SEO: optimized loading speed, heading structure, configured sitemap, and SSL certificate. Content optimization was not carried out, but the foundation for further promotion was established.
– Main Screen
– Product Catalog
04/ Result
The company received a modern corporate website that functions as a landing page: it presents Lumber Industrial as an expert in lumber export, showcases products, and allows clients to quickly submit a request. The site is responsive, works on all devices, and has a technical foundation for SEO promotion.
05/ Conclusion
This case demonstrates that landing page development is not only about design but also about strategic communication. We created a landing page that became the company’s digital showcase and helps generate leads in the B2B segment.
