01/ Start of Work
The client is an e‑commerce store selling parking equipment, based in Germany.
Geotargeting — Germany and EU countries. Product advertising in Google Merchant Center was configured in two languages: German and English. Two separate feeds were created in Google Merchant Center — 705 products each, adapted to the corresponding language.
02/ Goals
- Setting up Google Merchant Center
- Creating campaigns in Google Ads
- Increasing the number of orders through product advertising
03/ Work Description
Stage 1. Preparation and Technical Setup
- Conducted an audit of the parking equipment e‑commerce store (B2B, wholesale sales).
- Created two separate feeds in Google Merchant Center (705 products each) for German and English.
- Optimized product attributes (titles, descriptions, categories, prices, photos) according to Google Shopping requirements.
- Ensured compliance with Google Merchant Center policies for stable campaign performance.
Stage 2. Launching Google Ads Campaigns
- Configured campaigns with geotargeting for Germany and EU countries.
- Used a bilingual structure (DE/EN) to reach the maximum B2B audience.
- Optimized bids and budgets: the average CPC was €0.36.
Stage 3. Optimization and Scaling of Product Advertising
- Regular monitoring of campaign performance (CTR, CPC, ROAS).
- A/B testing of ads and visual elements.
- Feed optimization: added refined keywords and promotions.
- Scaling campaigns to new EU regions.
Stage 4. Analytics and Results
- Conversion tracking in Google Analytics and Google Ads.
- After 7 months of work:
- 194 purchases (B2B, wholesale orders).
- Total sales volume — €754,000.
- Average CPC — €0.36.
- Prepared monthly reports with results and recommendations for further growth.
Thus, the comprehensive setup and optimization of product advertising enabled the client to achieve stable B2B sales in Germany and EU countries, delivering a significant commercial impact.
04/ What Was Done
– Performance Chart of the Advertising Campaign
– Conversions
05/ TO BE CONTINUED
The comprehensive setup of Google Merchant Center and the launch of Google Ads campaigns enabled the client — an e‑commerce store selling parking equipment — to achieve strong results. Over 7 months of cooperation, we ensured a stable flow of orders with an average CPC of €0.36, received 194 purchases, and generated a total sales volume of €754,000.
Thanks to deep market and competitor analysis, bilingual campaigns (DE/EN), and systematic feed optimization, the client received an effective tool for scaling their business in Germany and EU countries. This confirmed that professionally configured product advertising is a strategic investment that directly impacts sales growth and the company’s competitiveness.
