Website Optimization E-Bikes, Germany

01/ Project Start

Client – The online store (e-commerce) for e-bikes, Velowelt, Germany.

The website is in German. Website optimization was done in German, targeting relevant thematic keywords. The niche is highly competitive. Promotion region – Germany.

Website: https://ebike-eu.de/

02/  Goals

• Website analysis and development of a new marketing strategy
• Internal and external website optimization
• Increase in website traffic and number of orders
• Bringing low- and medium-frequency queries to the TOP 10

03/  Work Description

Website optimization was previously handled by another company, but the quality of the result did not satisfy the Velowelt management.

We began the work with a complete, comprehensive audit.

The first stage involved a detailed analysis of the current state of the website, including previous work, identified shortcomings, and technical errors that could negatively affect its effectiveness. Next, we conducted a deep market analysis and studied the strategies of direct competitors. Based on this comprehensive data, a new, holistic promotion strategy was developed, focused on achieving specific business results.

The e-commerce sector for electric bicycles in Germany is characterized by an extremely high level of competition. Understanding that promotion requires a multi-channel approach, the owner of Velowelt and our team agreed on a plan that goes beyond standard SEO optimization. We decided to simultaneously develop both organic and paid channels to quickly seize leading positions. Thus, the priority areas of work became:

• Comprehensive website optimization: Working on internal and external factors to increase organic ranking.
• Launching effective advertising campaigns on Google Ads: Targeted contextual advertising to ensure immediate conversions.

– Traffic growth. 1 month of work.

– Traffic Growth. 5 months of work

04/ What was done

Comprehensive Internal Website Optimization

To ensure the site’s growth and stable presence in the TOP positions of the search results, we began with a deep internal optimization. Initially, critical technical errors that significantly hindered indexing were eliminated:

• Indexing correction: The site had serious indexing problems due to critical errors found in the txt file, as well as a completely missing or incorrectly configured sitemap.xml file. These deficiencies were immediately corrected so that search bots could fully scan the resources.
• Work with semantics and metadata: A meticulously clustered semantic core was created for the key pages (categories and products). Based on this, unique, optimized meta-tags (Title, Description) were developed, which increased page relevance and click-through rate in the search results.

Structure and Content Update

Next, we moved on to the strategic update of the structure and content, focusing on Velowelt’s business priorities:

• Restructuring with a brand focus: The site structure and navigation were fundamentally changed. We placed a strategic emphasis on promoting the main electric bicycle manufacturers: Centurion, Bionicon, and Trenoli. These brands were chosen as the most marginal and profitable for sale, which allowed us to focus SEO efforts on the most profitable segments.
• Content optimization: Comprehensive SEO-optimization of existing texts, headings (H1-H6), and sections was conducted. For product and category pages that lacked unique descriptions, detailed technical specifications (TS) were developed and handed over to a copywriter. After receipt and approval, all finished, optimized texts were promptly published on the website.
• Improved navigation: To increase the internal weight of key pages and improve the user navigation experience, internal interlinking was implemented between relevant sections of the site.
• Creation of expert content: To enhance authority and increase the weight of service pages, expert articles were written and added to the blog, which also contributed to attracting additional organic traffic.

External Optimization for Authority Building

In parallel with the internal work, external optimization (Link Building) was performed. We focused on building a quality link mass:

• Link Building Strategy: We conducted a thorough analysis and selected high-authority thematic platforms (donors) for placing external links.
• Article Creation and Placement: High-quality, relevant articles that organically contained links to the Velowelt website were written, and then placed on the selected resources, which effectively increased the domain weight and its authority in search engines.

05/ TO BE CONTINUED

Already within five months of active promotion, we achieved significant results that fundamentally changed the site’s position in the German market:

• Search dominance: The main, most competitive German-language key queries were brought into the TOP-10 of the Google search results.
• Rapid traffic growth: We recorded an increase in organic traffic to the site several times over, which indicates the success of the implemented SEO strategy.
• Growth in business metrics: As a direct consequence of improved visibility and traffic growth, the number of targeted applications (leads) on the site significantly increased, providing Velowelt with a stable influx of potential clients.