Targeted advertising in Meta (Facebook and Instagram)
Targeted advertising is one of the most effective tools in digital marketing. Meta platforms (Facebook, Instagram, Messenger) allow precise ad targeting by age, location, interests, behavior, and even similarity to your existing customers. This enables not just “showing an ad,” but delivering the right message to the right audience at the right time.
We launch Meta Ads with a clear business goal: lead generation, sales, brand awareness, or repeat purchases. Every campaign is a well-thought-out strategy, creative execution, hypothesis testing, and ongoing optimization. You get not just traffic, but measurable results.
We work with all formats: Stories, Reels, dynamic ads, catalog campaigns, remarketing, lead forms. Your ads appear in the feed of those who are truly interested.
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AUDIENCES THAT ARE TRULY INTERESTED
We configure ads so that they’re seen by people who are genuinely ready to buy, order, or engage with your brand. Location, interests, behavior — everything is accounted for.
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TECHNICALLY STABLE PLATFORM
Your website will be responsive, fast, secure, and ready to scale. We ensure proper performance across all devices, SEO optimization, and integrations with CRM, analytics, and forms.
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CONTROL AND AUTONOMY
You’ll be able to easily update texts, add news, job postings, case studies, or pages. The admin panel will be intuitive, and the structure — suitable for growth without technical hurdles.
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SUPPORT AND GROWTH AFTER LAUNCH
We don’t just build the site — we support its development. We assist with updates, analytics, new sections, and adapting to evolving business goals.
Our Services
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Ad Account and Analytics Audit
We check settings, pixels, events, and campaign structure. We identify weak points and growth opportunities.
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Targeting Strategy
We build audience logic: cold, warm, remarketing, look-alike. We define optimal segments for each stage of the funnel.
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Creatives and Ad Formats
We prepare banners, videos, and copy tailored to your audience and platform. We test variations and analyze performance.
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Campaign Setup and Launch
We build campaign structures, ad groups, budgets. We implement events, lead forms, catalogs, and dynamic ads.
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Optimization and Scaling
We track results, adjust bids, audiences, creatives. We scale the most effective combinations for consistent performance.
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Reporting and Analytics
We provide regular reports with key metrics: CPA, CTR, ROAS, reach, conversions. We explain what works and why.
Let’s discuss the project
Prices
All prices are approximate. A precise estimate will be provided after a free audit of your request.
🚀 START
For small businesses, local projects, or those just starting with advertising. Ideal for testing demand or launching a single offer.
- Account audit
- Basic setup of one campaign
- One audience
- One creative
Let’s discuss the project
🔥 BUSINESS
For companies with an established product or service looking to scale sales and test multiple audiences and creatives.
- Strategy
- 2–3 audiences
- 3+ creatives
- Launch and optimization within 2 weeks
Let’s discuss the project
🏆 PREMIUM
For brands working with funnels, managing multiple customer segments, and requiring remarketing, analytics, and ongoing optimization.
- Full funnel: cold and warm audiences
- Remarketing
- Hypothesis testing
- Analytics
- Scaling
Let’s discuss the project
🎯 INDIVIDUAL
For e-commerce, multi-product companies, agencies, educational platforms, or niche businesses with non-standard tasks and high budgets.
- Niche-specific solution
- e-commerce
- Multi-product
- Catalog
- Dynamic ads
- A/B testing
Let’s discuss the project
Everything You Wanted to Know About Targeted Advertising
The budget for an effective ad campaign on Instagram and Facebook depends on many factors: your business niche, campaign goals, location, and target audience. It’s recommended to start with a test budget — for example, $10–20 per day — to evaluate ad performance. After that, the budget can be increased based on results. It’s important to regularly analyze statistics and optimize the campaign to achieve maximum profitability.
Initial results from targeted advertising on Instagram and Facebook may appear within a few hours after launch. However, to gather statistically significant data and assess effectiveness, several days are needed. Factors affecting speed of results include: competition — more time is needed for testing and optimization in competitive niches; budget — a larger budget allows faster data collection and broader reach. To optimize and achieve stable performance, several weeks or even months may be required.
Monthly reports are provided to analyze campaign performance in detail. They include key metrics: reach, impressions, clicks, conversions, spend, and ROI. The report also includes audience analysis, creatives, and bidding strategy. This helps evaluate effectiveness and plan next steps for better results. Additional reports or urgent updates can be provided if needed.
Yes, Facebook Pixel will be integrated into your website. It’s a crucial tool for tracking user actions such as page views, cart additions, and purchases. Pixel enables data collection for retargeting, building lookalike audiences, and measuring campaign effectiveness. We’ll configure Pixel to track all necessary events and ensure it works correctly.
Yes, we always set up retargeting. It’s a key tool for re-engaging users who have already interacted with your brand. We’ll configure retargeting for site visitors, those who viewed products, added items to cart but didn’t complete purchase, and those who engaged with your ads on Instagram and Facebook. This allows you to show personalized ads and increase conversions.
Targeted Advertising: Effective Promotion on Facebook and Instagram
Targeted advertising is one of the most powerful tools in digital marketing, allowing you to reach exactly the audience most interested in your product or service. With precise ad setup on Facebook and Instagram, businesses can show ads to people based on age, location, interests, behavior, device type, and even similarity to existing customers.
Setting up Facebook ads is not just about choosing an image and text. It’s a strategic process that includes audience analysis, creative development, hypothesis testing, bid optimization, and continuous performance monitoring. The same applies to Instagram ads — a platform especially effective for visual content, brands, e-commerce, and local businesses.
Facebook Ads Setup: Why It Works
Facebook Ads Manager is a flexible tool that allows launching campaigns with various goals: traffic, conversions, leads, reach, engagement, sales. Facebook ad setup enables creating multiple ad groups, testing different audiences, creatives, formats, and selecting the most effective combinations.
- Detailed targeting by demographics, interests, behavior
- Ability to create look-alike audiences
- Integration with CRM, Pixel, analytics
- Remarketing to re-engage users
- Flexible budget and bid management
Instagram Ads Setup: Visual Impact and Engagement
Instagram is a platform where visual content rules. Instagram ad setup allows brands to create emotional, vibrant, dynamic ads that capture attention and drive action. Stories, Reels, banners, videos — all are formats that can be used to achieve marketing goals.
- High audience engagement
- Ideal for e-commerce, fashion, beauty, food, lifestyle
- Launch capability via Facebook Ads Manager
- Creative adaptation for mobile formats
- Integration with Instagram Shop, lead forms, catalogs
How We Set Up Targeted Advertising
- Analysis — we study your product, audience, competitors, and identify growth points
- Strategy — we build campaign structure, audiences, formats, budgets
- Creatives — we create banners, videos, texts that grab attention
- Setup — we launch ads, integrate Pixel, events, analytics
- Optimization — we analyze results, adjust bids, audiences, creatives
- Reporting — we provide transparent reports with key metrics: CPA, CTR, ROAS
Targeted Advertising: What You Get
- An audience genuinely interested in your product
- Creatives that perform in feed and Stories
- Transparent analytics and budget control
- Scalable results
- Support and development of your ad strategy
Who Benefits from Targeted Advertising
- Small and medium businesses — to attract new clients
- Online stores — for direct product sales
- Educational projects — for course and webinar registrations
- Service providers — for lead generation, bookings, consultations
- Brands — to boost awareness and loyalty
How to Order Ad Setup
To order Facebook or Instagram ad setup, simply fill out a short form or contact us directly. We’ll provide a free consultation, prepare a personalized proposal, and launch ads that deliver.
Targeted advertising is not an expense — it’s an investment in growth. Start today, and your audience will see you in their feed tomorrow.